The drive for silicon
Safety and entertainment rev up new chip opportunities
Text by Bernard Levine • Illustrations by Charles Mackey -- Electronic Business, 11/1/2003
If there's a light at the end of the downturn's tunnel, it's mobile computing. Not necessarily wireless networking, mind you, but rather the proliferation of electronics in automobiles.
Research firm Allied Business Intelligence predicts that the world automotive semiconductor market will grow to more than $17 billion a year by 2007, up from $12.3 billion last year—and because the 2007 models are already more than gleams in their designers' eyes, that's a pretty safe prediction. Strategy Analytics, another research firm, offers an equally positive view: Electronic systems account for more than 20 percent of a typical car's cost today, but that figure will jump to more than 30 percent by 2008.
In the following pages, we graphically show you where these new electronics will appear. On the safety side, stand by for smarter airbags, radar, cameras, adaptive cruise control, tire pressure monitoring and other accident avoidance gear. You can also expect a new onslaught of telematics: digital radios, hands-free cellular phones and other wireless connectivity, and biometric access. Even black boxes—the counterpart of those on aircraft for determining the cause of an accident—are on the horizon.
Certainly, many of the safety, convenience, entertainment and information options in development today have been talked about for years but have appeared only in high-end luxury and sports cars, if at all. Now, because of diminishing costs and increasing integration, they're moving into high-volume production. Hence the increase in both content and the market.
Semiconductor companies are combining microcontrollers and DSP and other capabilities on single chips as well as integrating more passive-component functions into silicon. Along with these hybrid ICs, we'll also see greater use of software. Flash and other nonvolatile memory will allow carmakers to reprogram code up to the last minute cars are on the production line and make changes later when they are brought in for service. Experts expect that increased electronic circuitry will make conventional engines cleaner and more efficient along the way.
Consumers have the final say about what they'll pay for, of course. But there's one clear rule of the road: When costs go down, acceptance goes up.
Bernard Levine ( blevine777@msn.com) formerly covered automotive systems for Electronic News.
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s the information through RF transmitters and receivers to activate a dashboard warning light if necessary. Another system would rely on minor software modifications of the current antilock brake system to track whether tires were safe, based on their rotation speed (this method can be compromised if more than one tire is underinflated or the vehicle is riding on uneven surfaces or has an uneven load.)
substituting ICs for traditional relays and switches. Carmakers are also turning to 12V alternators that use MOSFETs instead of diodes to generate more power, up to 3 kilowatts. Even if drive-by-wire systems eventually demand 42V, other automotive features such as headlamps can't run on that high a voltage (the headlamp filaments are too fragile). Dual hybrid 12V/42V capabilities in every car, including two batteries, may be necessary.
3. Navigation systems will become more common as prices come down from several thousand dollars to several hundred dollars. Vendors such as Motorola and Analog Devices
are combining DSP, flash and microcontroller functions in a single core to reduce the cost. The goal is to create a single processor where six different chips might be necessary today. With the addition of flash memory, technicians could upgrade the software with downloads.