Marketing and Advertising

Why choose Test & Measurement World as your vehicle to reach engineers involved in test?

Our goal is to serve engineers with credible, timely information that helps to make their jobs easier. We provide information by and for engineers involved in test that allows them to advance the quality of electronics, and their components. Over the past 25 years, engineers have voted T&MW the best read and most preferred information source in 43 independent readership studies. We strive to provide a community—a worldwide, collective resource for engineers involved in test, measurement, and inspection that they need to stay informed and educated.

Continue reading to find out why you should make Test & Measurement World the vehicle for your marketing message. 

Test & Measurement World provides global reach of over 325,000 engineers and buyers involved test, measurement, and inspection through

www.tmworld.com, newsletters, and Test & Measurement World magazine, as well as these international publications and their associated Web sites:

• Test & Measurement World China
• Test & Measurement Korea

Our Stats:

 130,000: The total number of engineers T&MW reaches each month. The average subscriber shares T&MW with at least one other engineer—and we reach more engineers than any other test magazine.

 120,000: The average number of site impressions we deliver each month

 50,000: The average number of visitors that visit tmworld.com each month

 25: The number of years Test & Measurement World has been published

 160,000: The number of annual dollars spent on test,measurement, and inspection equipment by each engineer who works at a large plant. Two-thirds of T&MW subscribers work at plants with 100 or more employees and have almost 30% more buying power than plants with under 100 employees. No other franchise can match this reach.

 57: The percentage of T&MW subscribers that are engineering managers—a greater management percentage than any other magazine in the field. Engineering managers spend $205,000 annually, versus $130,000 for staff engineers.

 100: The percentage of qualified subscribers of T&MW. We are the only publication to qualify every single subscriber, every year.

     Check out our 2007 Media Kit! (PDF)

Take a closer look at some of our online products:

Affiliate Program
Blogs
Contests
Digital Edition
View our digital version of our print magazine
E-Newsletters
Choose from our General Test Industry News, Automotive & Aerospace (Automotive, Aerospace & Defense for 2007), Communications Test, Design, Test & Yield, and Machine-Vision & Inspection
TestLit Review
Test Report Supplements
* Automotive & Aerospace
* Communications
* Compliance
* Machine Vision & Inspection
* PXI

Direct Mail
Mailing List Rental (PDF)
Email List Rental (PDF)

Research Studies
Trade Shows
Reed Electronics Group